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E-commerce strategy : How to choose between mobile website and native app

Making an appropriate choice between mobile websites and mobile apps is dependent on a simple factor – your business objective. For a business, where the prime goal is to acquire mobile traffic, a...

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Is There A Hole In Your Bucket? Churn analysis for Mobile App

Are you losing customers on a regular basis? Are you not receiving the worth of your CAC for your mobile App? A recent study has shown that 26% of your mobile app users are going to leave your app...

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